Over the past few months Amelia Goldie aka Coated Noir has been a highlight on my Instagram. Goldie is a fashion blogger from Australia whose blog focuses on a simpler way, yet bold way of dressing and living, a KINFOLK of sorts yet with a gothier twist. Goldie conversed with me about the state of objectivity in fashion blogging, musical influences and a gist of academic theory. I might like to add that Goldie is utterly exquisite poetry and real manifesto that doesn’t distort her optimistically dark way of blogging and living.
Hey Amelia, how are you? What’s been keeping you busy fashion and style wise?
Hello! Well now that the cooler months are upon us (or at least are trying to be) in Australia I have been on the hunt for the perfect winter coat and black denim jacket. I am an avid black coat-wearer, hence my blog name and love to collect darker coloured coats. I've recently found an incredible dark grey one from ASOS that I know will be worn whenever I walk outside and wish I could wear a doona (duvet for Americans?) instead. I've also been busy trying to put together outfits that are perfect for long days and nights spent at uni now i'm getting into the more difficult chunk of my masters degree.
Why did you create you Coated Noir? Do you think your blog has a one up on other fashion and style blogs out there?
I created it because from a very young age I have loved shooting fashion, styling and writing. It just made sense to combine them all together onto one platform. I used to want to be a fashion/interiors stylist and a nature photographer and by doing this it meant i'd never lose that sense of passion and joy from working on those projects. Though I miss doing my nature photography an absurd amount these days. Also my friends and followers on Instagram had been bugging me to make a blog for a while, ha. I think my blog offers a nice little look into the things I like, the way I style things and where I purchase certain items which has always been a question that has come up on my Instagram and so it made sense to do something that both answered those questions and allowed me to be creative, work with interesting companies and learn more about how their businesses came to be. I've loved being able to work with some really inspiring people and companies and so for that i'm very blessed.
Your Instagram is a breeze of fresh air in a monochrome sense, what appeals to you in keeping your style minimalistic? Is Less more in your opinion?
Thank you! And god yes. I love minimalistic living. There's something very freeing and calming about living in a space that is clean and minimal. Though I do have to say there is a limit. Some minimalists believe in the act of ridding yourself of everything that doesn't hold a substantial purpose. I stand in my kitchen and look at my Robert Smith tea-towel that says "Boys Don't Dry" and I know that I will never have any use for it other than admiring it from afar every other day. I have more empty notebooks than anyone should ever own (with the hopes of filling them up, and I am, slowly) and I suddenly have an absurd amount of dresses. I think when it comes to minimalistic living it's more about ridding yourself of the things that cause stress or have no true purpose, so for me I always keep the little things that make me smile or happy when I spot them on a rainy day at home, even if they are just Robert Smith's face printed on a piece of fabric.
Your sense of interior design and photography feature amazing composition. What inspires your visualizations of your home and pictures?
Thank you so much. Well from the age of 13 I was dedicated to becoming a photographer. I spent countless hours each afternoon or all weekend during school shooting styled photographs and working on my composition and it became very much a therapeutic activity for me. When I was around 18-21 I was working as an assistant stylist/photographer on shoots for magazines and my love for styling grew and grew. It was here that I feel I learnt a lot more about the magic of composition and styling. Growing up my mother was always an incredible interior designer and made the house look beautiful. I was always inspired to create a space much like that of my childhood home and it's always been an inspiration. Of course looking at other Instagrammers or blogs has been fantastic inspiration too.
The both of us are communications scholars, if you were to apply “The medium is the message” to fashion and clothing, would you think that the ladder is the best expression to whatever message or look you are trying to portray? IE: Like Beach House portrays loneliness and self discovery through their lyrics and walls of sound.
Well Marshall Mcluhan believed that fashion was an extension of the skin and that by extending a certain sense we could alter the way in which we perceive or are perceived. Certainly I can agree that fashion is definitely an extension of the skin, or sense of being, and that by choosing to extend that in a certain way their experience of the world and the people around them would be altered. For me personally I am obviously driven towards a sense of style that is rather minimalistic, neutral-based but with my personality thrown in there. You would lead yourself to question, what exactly is this extension portraying and for me it portrays both the way in which my brain works and the things that make my brain happy. I like that dressing a certain way can allow for me to feel powerful or sexy or cute on any determined day. Fashion is an incredibly powerful tool as it can express so much about an individual's personality whilst at the same time hides just enough for you to want to get to know so much more.
Which designers are your high-fashion muses? I saw you wearing Acne and COMME des GARÇONS on your Instagram whom are some of my favorites.
I love Saint Laurent. With a passion. Their use of darker colours, leathers, polka dot prints, tight pants, long black coats. Ah it's basically everything I love about fashion and I wish I could wear their clothes everyday. Speaking of Acne, their matte black Jensen Boots with the pointed toe and metal detailing is my dream shoe and I hope to one day own them. If there's ever a day when I could own a 700 dollar pair of shoes..
How do you balance objectivity in a world of product placement on Instagram?
For me personally I never work with a brand unless I would buy their products myself with my own money. For me working with companies is a massive blessing and something I feel is very much 50/50. I love their products, they like my platform and so we collaborate. It makes everyone happy. It's also a really enjoyable thing to do when they have a product I know will be great to style and they allow me to have as much creative control as i'd like. Getting emails back from happy clients makes me feel so great, especially when they admire my styling or photography.
I think it's quite obvious to tell when an 'influencer' is passionate about a product or when they are simply endorsing it for the money. Just take a look at what their interests and aesthetic tastes are. If a monochromatic fashion blogger starts posting about their new favourite multi-coloured sweater or their new weight-loss trick it's often a bit of a giveaway. Everything I post adheres to my taste, what my followers are interested in and what I deem to be a quality product that I would endorse with my name next to it. That said it's also important to realise that bloggers aren't purely what you see in their photos. For many they wouldn't know that I was an avid tennis player for 15 years, love older classic films with Gene Kelly or music by Nat King Cole, enjoy writing poetry, love dancing, love cooking and so on.
There's a lot to a person that isn't shown online, so it is that struggle between trying to show your personality online and also adhering to a particular style or look that your 'brand' is known for.
What’s currently on your iPod?
Lots of darkwave, 80s synth and post punk with the classics like Billie Holiday or Louis Armstrong thrown in there. I listen to a lot of The Cure, Lowlife, She Past Away, Slowdive, Cocteau Twins and Jack Ladder and The Dreamlanders. They seem to be the bands that are on constant rotation and have been for yeeeears. I also listen to a lot of classical and ambient music when studying.
Any last words?
I think its so important to remember to not look at these accounts and assume that the people you are looking at are "goals" or you wish you were them. I have a relatively large following of younger girls and I hate seeing them write these things on my photos. I don't want them to wish to be like me or desire to be something that isn't possible because i'm not always happy and having the time of my life or wearing the best clothes. Sometimes I don't want to get out of bed some days or spend all day at home wearing a band shirt and socks only. I'm human too and i'm certainly not a goal. Your goal should be to try and be the best version of you that you can be and right now that is my aim. I'm working really hard on my masters, currently working on a project over at @youandeveryoneyouknow that is aiming to support those with mental illness and i'm trying to do what makes me feel fulfilled. Work on loving who you are and developing your sense of style in a manner that feeds your confidence and sense of self. Just always remain true to yourself and happiness will come.