Food blogging, dinning guides and quick recipe lists are present nearly in every social feed people scroll through on a daily basis through their social network of choice. Is the death of grandma’s recipe books on its verge? Or has the internet burried the cookbook? For the majority of the ladder premises the answer is mostly, no. Yet food tutorials and blogs in their majority aim to target the mid twenties bachelor / ette who want a quick munch to eat.
Some people love to eat unhealthy foods and some create eye grasping creations scewing away and unintentionally against artisan dessert and foods craft, Israel’s master of these techniques is Sharona Levinbaum.
Sharona Levinbaum, a twenty seven year old baker from Tel-Aviv, creates insanely unhealthy, aesthetically unaesthetic desserts aimed for the lazy cook within us all that urge for a dose of diabetes through store bought snacks.
Sharona’s desserts are all store bought and that’s her secret ingredient to online virality amongst Israel’s teens and young adults. The meals include the Oreos, potato chips, ice cream, nutella and a lot of frying. The trend of exaggeration in the kitchen, to my knowledge started with Epic Meal Time’s “meals” filled with calories and bacon and more bacon, an American bro rendition version of Jaime Oliver’s kitchen for millennials.
What’s rather interesting is the cultural aspect of Sharona’s vitality and delivery methods which succeed and also fail. “Snapchat and Twitter don’t work for me” rather her personal Facebook with over 42,000 fans awaiting her every upload. Like YouTube stars in the United States she also receives fan mail and self created desserts and meals.
The inner psuedo-foody in me highly disapproves approves of food preparation in the Levinbaum style, but millennial don’t really care and it’s fine to each their own way of styling their plate. Sharona, nails the style of food making that’s in opposition of juice diets and justifies her “diet destroyer” nickname.