There’s that feeling when you enter a museum, during the stroke of a bristle against the canvas or while applying just the right amount eyeshadow. This feeling arouses when you open up a fashion editorial that makes you appreciate the subtle moods and items that create a whole frame that you as the viewer silently say, fuck that’s amazing or cry a little inside.
Art Directors and stylists are the people who know the formula and they ain’t sharing it with anyone. Last month I met up with Odie Senesh, a twenty seven year old creative, in order to dive into her aesthetic outlook on everything and nothing; through out this process we also produced an editorial that captures her essence, alongside a team of relentless creatives.
Last year while scrolling through The Hwīt, Odie Senesh’s and Alon Shastel’s defunct blog, a couple of Latvian classmates came up and told me they were also fans. Glocalization of ideas happens on incremental scale and with the internet as a medium it exponentially morphs and dividend from one creative to another. Senesh acquired her formal academic education from Shankar and ended up with a bachelor of fine arts unsatisfied.“The arts department is very narrow-minded and doesn’t believe in interdisciplinary collaborations between artistic mediums.” The latter isn’t just a catchphrase Senesh’s work ranges from video art, fashion editorials and commercial editorials squeezing out the mere drops of creativity that are pain to possess in our subconsciously revered commercial world.
Most of Senesh’s work is commodified in her ability to curate, produce and brainstorm new ideas using fashion as the medium to combine arts and emotions. One on-going project is her Instagram which is used as a plateau to her muses, being girly while not being too cliché and even featuring contemporary artworks like Immersion “Piss Christ” by Andres Serrano and with Instagram’s new -i-believe-to-be Snapchat ripoff- Stories she gracefully shares her trials and tribulations throughout Israel and the world, combining blasphemy, cheesiness and pure avant-garde.
“I studied Fine Arts at Shenkar because the fashion programs didn’t appeal to me, stuff like fashion design and theory.” With her grandiose outlook on what creativity means and to her understanding grasping the fact that mediums are just tunnels for ideas and art is the way they bloom, Senesh’s understanding is a philosophical many creatives linger on in their later year, queue any Tom Ford interview. To be credited and acknowledged in the fashion and art world takes time, something that interfered with in every society and certainly in pseudo fascist ones like the state of Israel.
Author’s Note: I created this blog as a creative outlet to write about creatives and give them an unbiased platform to be interviewed and untokenized like they are constantly by conventional media outlets which is parallel to Senesh’s feeling about Israeli society. Senesh exclaims after a short smoke that “I don’t feel like being the one who changes things, I just want to have a free to create.” Her exclamation is a highly justified one, every fashion outlet here is unobjective and reporters get gift packs from fashion houses and public relations agencies for attending mediocre shows, even the sole Israeli publication is void of objective critique.
Dwelling on the latter idea, Senesh is regarded a talented stylist that’s worked with the unknowns and knowns like that famous Israeli band Tipex. “It’s great that bloggers buy their looks, but what interests me are the people who combine clothes and have a say through a DIY sense of styling, stuff that they found in the garage or dumpster.” DIY and community are sociological trends that create better and phenomenal outcomes, aka SQUAD GOALS in simpler terms, up until now there hasn’t been a fashion house behind Senesh, but through her personality they all collaborate with her vision.
Looking past this year, Senesh looks to intern as an assistant to someone creative which is unlikely to dwell in Israel and that is likely to happen.