Editorial photography is an epitome of expression within the realm of fashion, it exists within the niche magazines, behind runways and through outskirts of major cities. Editorials exemplify how creative art directors can be on the spot, how models seize the moment and most importantly how moments are captured by photographers. Last week I had the chance to chat with Emmie America an über talented photographer from Moscow whom spends her time between New York City and continental Europe and Russia whilst working with models.com.
An issue that America’s photographer diminishes is creative boredom. Many photographers recycle the same old poses and then copy paste from each other. America’s photography features environmental interaction between the surroundings and the model utilizing it most likely with America’s help. For instance standing in a pair of heels while pigeons fly in your direction. Communication is key to every single shot that’s selected.
I had skimmed through an issue of KING KONG Magazine #2 (the edition with Israeli model Litay Marcus) and was flabbergasted when the page under my thumb released the “Rusalki” editorial. Prelude, my aesthetic preferences tend to be on the darker side of reality leaning towards the occult in visuals, sounds and philosophy.
Fields, dresses, goats and heavy make up are prominent features in the Rusalki story for KING KONG. Each photograph is part of a greater picture of sacrifice, indulgence and an underground community of femme fatales in the Russian countryside.
*Models in KING KONG: Tina Veshaguri, Polina Oganicheva, Irina Liss, Nina Serebryakova, Masha Raeva, Leda, July and Fior, Karina Kozyonova, Alena Nurgaleeva.
Style: Oxana Markina
Model in first picture: Polina Oganicheva