I've been following Georgah Crane's artistic direction and model career for around year through the medium known as Instagram. Her wall is a collection of personal projects, styling, perfected selfies and modeling projects. Georgah and I communicated via e-mail and dwelled on the important things in life like Instagram, curation and literature.
Where are you from originally?
I was born in Canberra, Australia
Which films have made you happy, depressed and puzzeled?
Her - by Spike Jones
Mustang - by Deniz Gamze Ergüven
Call me by your name - by Luca Guadagnino
All are beautiful, sad and thought provoking.
What’s been the stupidest YouTube video you’ve encountered and why did it provoke those feelings?
There's a video of a girl inhaling helium and then accidentally burping. It's incredibly dumb and funny.
Where were you scouted?
I was scouted by a photographer Andrea Jankovic through Instagram. She invited me up to Brisbane to shoot with her and then recommended me to my first agency Busy Models. We are still good friends now.
"My feed consists of either photos of me and my friends (naturally) or things that I find interesting and/or beautiful. I think you have to be conscious of posting things that people want to see but also that your social presence honestly reflects you."
Let’s kick things off in the on the fashion side. When was the first moment you understood fashion could appeal to you on personal level and who had you shared this rationalization with?
I guess around the age most girls discover fashion, 10-12 through magazines. I was an avid collector. I don't even want to think about how much money I spent on them. Then naturally I would pull out pictures I really liked for mood boards. I'm not sure that I shared this rationalisation with anyone but with every year that passes, style and aesthetic become more important to me.
I’ve read you’re an assistant brand manager, which brand are you involved with (currently) and could you share the path you’ve been on until your present day job?
I have been very lucky to fall into my line of work. After meeting through a modelling job, I began interning for Australian brand Silk Laundry. That progressed to working part time and I spent one productive and wonderful year there.
When I was scrolling through your instagram feed, it feels naturally curated, some people just try to hard, yet you don’t, if you know what I mean?. What’s the decision maker to a post on Instagram?
Instagram is an incredible space for people to share their personality, aesthetic and work. It has been saturated with so many people trying to be noticed so it's a real compliment for you to say that - thank you. My feed consists of either photos of me and my friends (naturally) or things that I find interesting and/or beautiful. I think you have to be conscious of posting things that people want to see but also that your social presence honestly reflects you.
Being from the land of milk and honey myself what makes Rupi Kaur’s book monumental part in your array of books?
Most of my books are found via online recommendations or I go the old fashioned way of picking covers that look interesting in the bookstore. Milk and Honey was so highly recommended to me by friends that I couldn't pass on it. It is so important that we celebrate the voices of women and people of colour, Rupi Kaur's words are hauntingly beautiful and resonate with so many.
Who is one favorite photographer that encapsulates Australia in your opinion?
Claudia Smith so perfectly captures the Australian female gaze. Strong beautiful women in nature.
COMME des GARÇONS. Anything that comes to your mind.
I think of the Met Gala event, I think of sculptural tailored pieces, I think of cute little hearts.
You can lurk Georgah here.