Recently, whilst on a trip from London back to Tel-Aviv I was reading Dazed’s 25th anniversary issue and little had I known what page 14 had in store. Keiji Haino, modeling Marc Jacobs. Rest assured it is the HAINO, the psychedelic guitarist from Japan that has been challenging traditional experimental music for over three decades. Haino is a prominent figure in the experimental music realm through his mastership over any instrument he lays hands upon including his vocal chords and empowering any renowned musician he collaborates with.
“Keiji Haino is known for his use of the Japanese concept of Ma, which is typically translated as pause or space. Keiji’s music came to my attention a week before our Fall 2016 fashion show through a friend who was sharing with me about different meditative music and alternative “sound.” The music selection for each show is as important as the set, the clothes and the models. It’s an integral part of creating the intended experience, expression and point of view of a collection” Marc Jacobs’ personal opinion of Haino which legitimizes him as a representation of Jacobs’ philosophy.
The more extreme -being a clash of ideologies- scenario of this type of collaboration would be the recent Calvin Klein ad featuring Henry Rollins, whom was the iconic punk-rock band Black Flag’s lead singer and mastermind. Black Flag were a the prominent force that the United States’ “outsider” “skate” and anti-capitalistic youth stood by in sweaty basements in Washington, D.C clearly a complex scenario for Rollins’ C.V whilst the opposite for his bank account. Through my eyes I don’t disregard Rollins’ modeling because as all creatives know someone has to pay the rent and from a recent talk of Rollins’ in Berlin he’s a kid locked in an adult while being honest and true.